Choice Hotels launches the first iPhone app by a hotel chain
by Brian Osborne posted on April 2, 2009 4:10 pm
Choice Hotels has announced the very first global application for the iPhone from a hotel company. The Choice Hotels Locator iPhone application will be available to iPhone and iPod touch owners free of charge from the iTunes Store. The application utilizes GPS capabilities within the iPhone to assist Choice Hotels customers.
Using the application customers can find and book Choice Hotels worldwide. Over 5800 hotel locations are available through the new iPhone application. GPS functionality within the application includes the ability to find hotels based on location, get directions and even look at street view images. Other hotel images are accessible through the application as well.
Choice Hotels must know that one way to get customers to book their rooms is to place information concerning over 5800 hotels in the palm of their hands. That’s really what is great about a free iPhone application. People will download it because it’s free and the organization sponsoring the app may see more customer business as a result of its use.
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